Customer Insights in the Age of Social Distancing

How do you gain customer insights when you need to stay six feet away?

By Jeremy Johnson
Vice President of Customer Experience
  • Many organizations’ employees have been forced to stay home. While some people are busier than ever, others have more time than usual. What better time for some remote interviews or validation testing? Maybe you’re working on a new retail point-of-sale? Or trying to map out the employee journey? Same for customers at home.
  • Insights are especially important when culture shifts. And we’re in a large shift right now. How will customers shop in the near term for products and services? Is your organization prepared?
  • It’s been proven that companies that invest in downturns do better. You want to continue your momentum in product and service development.


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