Millennials Lead the Way in Cord-cutting

Trends & strategies the cable companies can’t ignore

By Joe Dyer
Director of Experience Strategy & Insight
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  • Only 40 percent of respondents said they were happy with the price they paid for their pay-TV subscription.
  • 30 percent said they would cut the cord if they’d be able to stream live sports, events and news.
  • 55 percent said they are confused by the alternative options to pay-TV available to them.
  • Consumers get fed up with the price they’re paying
  • Streaming services begin to offer sports, events and news
  • Consumers get more knowledgeable about their options

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